Locations: Boston, MA. Columbus, Ohio. Miami, FL. Austin, TX. New York, NY. Remote.

Employment Type: Fractional or Full-time

The Head of Marketing & eCommerce will lead the development and execution of the marketing strategy for a growing digital-first consumer health and biotech organization. The successful candidate will have a track record of brand building within consumer healthcare, bring an industry-leading perspective on e-commerce strategies, and possess a data-driven and growth-focused mindset. The ideal candidate thrives in a fast-paced, entrepreneurial environment.

Responsibilities:
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• Lead brand-building and storytelling efforts to increase consumer engagement and drive business growth.
• A/B tests new and unique ideas based on a deep understanding of data.
• Measure marketing effectiveness and KPIs to drive continuous improvement.
• Track and analyze leanings and turn them into actionable insights.
• Provide leadership and feedback to internal\external team members, including data analysts, designers, media buyers, copywriters, web developers, etc.
• Manage creative testing schedule to drive continuous optimization.
• Develop, prioritize, and implement paid and Organic marketing strategies.Lead forecasting, tracking, and reporting for all marketing channels.
• Oversee marketing expenses and resources.
• Contribute to the company's broader corporate strategy, including fundraising activity and public relations.

Qualifications:
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• Highly motivated doer and self-starter that can flourish in a fast-paced, entrepreneurial environment.
• 10+ years of experience marketing high-growth e-commerce\DTC product(s).
• Proven track record of dramatically increasing brand engagement and generating business growth.
• Direct-to-consumer marketing experience is a must. Deep knowledge of performance marketing KPIs (CPA, ROAS, etc.), experience analyzing A/B and multivariate results for campaign performance.
• Consumer health experience is strongly preferred.
• Hands-on experience within social advertising platforms such as Facebook, Instagram, TikTok, Google Ads, and Analytics.
• Amazon e-commerce store management experience is a plus.
• Retail product experience is a plus.
• General understanding of the regulated nature of healthcare marketing.
• High integrity, commitment to excellence, enthusiastic and empathetic.

If you are a best-in-class brand builder with deep e-commerce experience, Akita Biosciences would love to hear from you! We offer a competitive salary and are an equal opportunity employer.

Please email your resume and interest using the link below.
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